Sun Yi is an Associate Professor at the School of Management of Shanghai University. She received her PhD in Business from Huazhong University of Science and Technology and City University of Hongkong. Her research interests include social commerce, big data, and artificial intelligence. She is leading research projects on hidden social network user collaboration based on network evolution dynamics perspective. Her work has appeared in Electronic Commerce Research and Applications, Electronic Markets, Review of Managerial Science, Telecommunication Systems, Journal of Computer Information Systems., etc.