Yi Sun#, Zihao Yuan, Huiling Cheng (2024), Obsessed with surprise? The effects of probabilistic selling on online consumers' repurchase intention. Journal of Strategic Marketing. DOI: 10.1080/0965254X.2024.2306565. 2024

Yi Sun#, Zihao Yuan (2023), A virtual gym in your pocket: The influence of augmented reality exercise app characteristics on user's continuance intention, Virtual Reality.DOI: 10.1007/s10055-024-00959-4. 2024

Yi Sun#, Zihao Yuan (2023), Augmented reality fitness games and subjective well-being of players: a mixed methods study from China, Behaviour & Information Technology. DOI: 10.1080/0144929X.2023.2279664. 2023

Yi Sun, Yaobin Lu#, Bin Wang, Weiguo Fan (2023), Like Being There: How the soft VR technology could change consumers' initial decision-making, Computers in Human Behavior. DOI: 10.1016/j.chb.2023.107814

Yi Sun#, Shihui Li, Rui Wang (2022) , Fintech: From budding to explosion - An overview of the current state of research, Review of Managerial Science. DOI: 10.1007/s11846-021-00513-5

Lingling Yu, Yuewei Zhong, Yi Sun#, Guangcheng Qin (2022) , The impact of excessive social media use at work: A usage experience-stressor-strain perspective. Behaviour & Information Technology. DOI: 10.1080/0144929X.2022.2054358

Yi Sun, Shiqing Jiang, Wanjiao Jia#, and Yu Wang (2022). Blockchain as a cutting-edge technology impacting business: A systematic literature review perspective. Telecommunications Policy. DOI: 10.1016/j.telpol.2022.102443

Yi Sun, Shihui Li, Lingling Yu# (2021), The dark sides of AI personal assistant: Effects of service failure on user continuance intention, Electronic Markets. DOI: 10.1007/s12525-021-00483-2

Yi Sun#, Shihui Li (2021), A systematic review of the research framework and evolution of smart homes based on the internet of things, Telecommunication Systems, 77(3), 597-623. DOI: 10.1007/s11235-021-00787-w

Yi Sun#, Wang Rui (2021), The Research Framework and Evolution of Service Robots, Journal of Computer Information Systems. DOI: 10.1080/08874417.2020.1870904

Yi Sun#; Shihui Li; Rui Wang; Yiding Wang (2021), Is Augmented Reality Technology an Effective Tool for Consumer's Willingness to Pay? A Technology Persuasion Theory Perspective, in Proceedings of Chinese Association for Information Systems 2021 (CNAIS 2021), Changsha, China

Yi Sun#; Kwok-Kee Wei, Yaobin Lu, and Zhao Pan (2018), “We Recreate It and We Love It: The Impact of Collaborative Generated Content (CGC) on User's Willingness to Pay”, in Proceedings of 22th Pacific Asia Conference on Information Systems, PACIS 2018

Yi Sun#; Zhao Pan (2018), “The impact of social network: Understand consumer's collaborative purchase behavior”, in Proceedings of 8th IEEE International Conference on Logistics, Informatics and Service Sciences, LISS2018

Yi Sun#; Kwok-Kee Wei, Yaobin Lu, and Zhao Pan (2017), “Implicit Community in Online Social Groups: Understand Consumer Network and Purchase Behavior”, 21th Pacific Asia Conference on Information Systems Proceedings, PACIS 2017, Langkawi, Malaysia, 2017.07.17-07.19

Yi Sun, Kwok-Kee Wei, Chaobin Fan, Yaobin Lu#, Sumeet Gupta (2016). Does social climate matter? On friendship groups in social commerce, Electronic Commerce Research and Applications, 18: 37-47.

Yi Sun; Yaobin Lu, Kwok-Kee Wei, Chaobin Fan (2016), Social Commerce:The influence of social climate on the purchase intention and behavior of friends group members, Chinese Journal of Management(Chinese), 13(8): 1392-1399

Yi Sun, Kwok Kee Wei, Chaobin Fan (2015). Social Commerce: The impact of Social Climate on Friendship Group Members' Purchase Intention and Behavior. CNAIS, 2015, Jinan, China, 23-25 Oct, 2015. (Best paper Award)

Young Scientists Fund of the National Natural Science Foundation of China, PI, (Grant No.71802126) JAN 2019 - DEC 2021, User’s Collaborative Behavior in Implicit Social Networks: From Evolutionary Dynamics Perspective

National Social Science Fund of China, co-PI, (Grant No.20VYJ064) JUL 2020 - JUN 2021, Research on Epidemic Monitoring and Prevention Supported by Artificial Intelligence Machine Learning and Blockchain Technology

Shanghai Pujiang Program, PI, (Grant No.18PJC060) JAN 2019 - DEC 2021, Research on Evolution Dynamics of Complex Implicit Social Networks Based on Machine Learning

Young Teacher Training Funding Program of Shanghai Municipal Education Commission, PI, (Grant No.ZZSD18019) JAN 2019 - DEC 2020, Exploration of Curriculum Ideological and Political in the Teaching of Ecommerce Courses

Major Project of National Social Science Fund of China, Main Member, (Grant No.21ZDA105) JUL 2021 - JUN 2023, Research on Improving the Ability to Respond to Public Health Emergency based on a New Generation of Information Technology

Young Scientists Fund of the National Natural Science Foundation of China, Member, (Grant No.71602063) JAN 2017 - DEC 2019, The Formation, Evolution and Impact of Community Resilience in Social Media from the Perspective of Complex Adaptive Systems

Key Program of the National Natural Science Foundation of China, Member, (Grant No.71332011) JAN 2014 - DEC 2018, Research on the Theory and Method of Social Commerce Business Model Innovation

National Natural Science Foundation of China, Member, (Grant No.70971049) JAN 2010 - DEC 2012, Research on the mechanism of consumer trust transfer: from ecommerce to mobile commerce